Hutos - The Flying House

What do you think?Hutos - The Flying House is a new show made for preschoolers. It is made here in Korea and broadcast on KBS. This subway advertisement showcases the main characters. Do these characters strike you as very similar to another international hit show for preschoolers?Here's an abstraction of the main characters into basic shapes and colors. Don't they seem awfully familiar to you? Tell me what you think in the comments sections. I'll add more about Hutos to this post later.

UPDATE (March 15th, 2008): The similarities between Hutos and Teletubbies are not coincidental. Hutos is intended as the 'Korean Teletubbies'.The first obvious similarity is the character design. The characters are very similar colors as well as other design elements. The second similarity is in the structure of the show. It is undeniably like the Teletubbies. It is set in a beautiful nature reserve and they live in similar eco-friendly structures. The previews for this show even feature the characters posing in the same ways as Teletubbies and speaking baby talk as Teletubbies do. Although, in the actual show, a major difference is that the characters speak full sentences in Korean. And a further difference is that the show features music videos and animated segments (not beaming from their bellies).

Do you think that modeling Hutos so closely off of Teletubbies is a good idea? Here are some possible pros and cons:

Pros:

1. Teletubbies is a proven international success, so Hutos need not reinvent the wheel.
2. The similarities between the two shows helps audiences (parents) and global investors know exactly what to expect from this property.
3. Teletubbies rip-off or not, at least a Korean television program is gaining international interest. And anyways, nothing is ever completely original and it's not EXACTLY like Teletubbies.

Cons:

1. People may criticize Hutos as a blatant rip-off.
2. Is there a need for a Korean Teletubbies? There already is Teletubbies, so why bother with Hutos?
3. With all the financial backing for Hutos, the lack of originality is a missed opportunity for Korean talent to truly shine.

Hutos is a cute show that will likely have success on its own merits. The show looks beautiful. And, the heavy marketing can't hurt it either. However, will the Teletubbies similarities hurt or harm it? And what does Hutos reveal about the state of the Korean animation industry? Please share your thoughts.

Here are some links I found useful while researching this that you may too:

1. Episode of Hutos (with advertisements)
2. KOCCA: 'Hutos', KBS Young Kids Program, to develop a character manual

You Can't Do That On The Subway!

Seoul has a magnificent public transportation system: the subway. With so many people riding the subway daily, simple rules need to be set to assure the comfort of all passengers.

What better way to communicate these rules than through cartoons? Cartoons can lay down the law of the subway without coming across as being overly harsh. They also aren't boring.

The following images come from four campaigns using cartoons to teach subway passengers common courtesy.

Campaign 1:

These images are taken from various public service announcements placed on the subway.

This guy looks like he enjoys causing others discomfort. How rude!

I feel sorry for this poor big guy. Maybe it's not his fault he's bow-legged and has to sit like that.

Yikes! I hope this image doesn't plant any bad ideas in anyone's head.

This campaign proudly brought to you by KORAIL.

Campaign 2:

This public service announcement was placed on the wall of the subway station.

Here's a closer look.

This simple message brought to you by Seoul Metro.

Campaign 3:
This poster was displayed on a subway station wall. Here are closer views of what's on them:

The subway station man in the last three images seems to really dislike confrontation.

This campaign humbly brought to you by Seoul Metro.

Campaign 4:
This large illuminated display was also placed within the subway station.

Check out the zigzag line being used to represent yakking.

This last campaign brought to you by Seoul Metro. Peace out!

Which of the four campaigns do you like best?

I pick Campaign 1. Why? First of all, the cartoon characters effectively convey the intended message. Unlike Campaign 4, they aren't drawn so loosely that they lose their believability as living characters. And unlike Campaign 3, they aren't drawn so rigidly that they are trapped in a limited range of emotions. When I see these characters, I know exactly what they are feeling and what I'm not supposed to be doing on the subway. Second of all, the layout of the images are really good. The images read easily from a distance. The layout in Campaign 2 seems cluttered and a bit confusing. I think the artist behind Campaign 1 is excellent!

What do you think?

Skitsch Started a Sketch Blog!

Check out this great drawing by Skitsch:Skitsch drew this specifically to share with you on her new sketch blog.

Who is Skitsch you ask? You can learn a little about her by reading this Korea & Animation interview where she discusses her life as an inbetweener in the Korean animation industry. Or you can learn even more about her by checking out the drawn self introduction she posted over at her own blog.

Skitsch is digging up old drawings as well as creating new ones to share with the world. Sometimes she even shows her drawing process with us. Who knows what the future of her blog may hold? I say we all encourage her by leaving lots of comments!

Visit her now at: http://skitschbook.blogspot.com

Sugary Cereal Characters Gallery

Welcome, dear patron, to the Sugary Cereal Characters Gallery in Seoul. Let me guide you through our fine collection of cereal boxes.

Froot Ring

Breakfast cereal is not a major staple of Korean breakfasts. The breakfast cereals movement has its roots in the United States of America. As such, many of the pieces in our gallery borrow from the work of artists abroad. The brightly colored piece above is such an example.

Coco Pops

This piece is more conservative in its use of color than the previous. It utilizes mostly warm earthtones. This is likely to invoke a chocolately aesthetic.

Oreo O's

Notice how typography dominates this piece heavily. This is quite rare. Unlike other pieces, the words "Oreo O's" are emphasized boldly while the trade character almost goes unnoticed.

Here we have allowed you to see a close up of the cartoon character. The character is likely meant to represent the white substance in Oreo cookies. It is a wonder that the artist chose to de-emphasize such a scrumptious substance.

Corn Frost: Light Sugar

Here we see a reinterpretation of the original Corn Frost piece. The bland white background and subtle pose of the trade character align with the conservative restrictions of the Light Sugar aesthetic. Why don't we take a look at the original Corn Frost design?

Corn Frost

POW! Unrestricted by the confines of the Light Sugar aesthetic, this box design is really allowed to pop! Through a bright blue background and Tony the Tiger in the pose he was truly born for, the viewer can only be convinced that this original is superior. However, if you look closely at the bowls of cereal in both pieces, you'll notice that they are identical.

Corn Flate

We now move on past the American breakfast cereal boxes and into our local collection. These pieces build upon the work of American cereal box artists.

We have created this East vs. West comparison for you. The similarities are striking. Are the Korean artists truly building upon what the American artists have created? Or is their work merely derivative? In either case, the American influence is evident. Look closely and you will notice that the American tiger has his name "Tony" written in Korean hangeul on his bandana. The Korean lion "Flion" has his name written in a cursive English variant of Latin on his soccer jersey. We take this as evidence that both artists must have respected each other's work and cultures.

Corn Flate: Sugar Light

Notice how Korean artists resist the blandness of the Sugar Light aesthetic in the piece above. Rather than blandness, they utilize symbols of the upper atmosphere to represent lightness.

Choco Flakes

Here's a Korean example of a chocolatey aesthetic.

Starberry

Our Starberry piece is an exquisite example of a brightly colored cereal box. It reveals the society it was created in. This robot-like trade character reflects the fascination with robots in Korea. It shows the hopes for robots to make life faster, easier, and even more tasty.

Choco Ball

Alas, the world of cereal box art is not free of commerce in Korea. Here we see the beloved animated character, Dooly, being used to generate profit. In the piece above, he is donning wizarding garb and attempting to make Choco Ball appear healthier than it actually may be. However, does this Dooly commercial tie-in automatically prevent the piece from being considered art? I personally do not believe so.

If you pay very close attention to the Choco Ball piece, you'll notice the little girl hanging off the side of the bowl. Her expression merits great attention. Notice the artist's choice to give her only three teeth. This choice, in combination with the rest of her expression, makes her look somewhat crazed. She looks as if she is mesmerized by Choco Ball and must eat the cereal now. I believe the "three tooth design" should become the standard symbol for representing a character's voracious and urgent appetite. Commercial or not, this "three tooth design" is truly a contribution to the breakfast cereal art world.

Chex Choco Crunch

The late development of breakfast cereals in Korea allowed them to arise within a highly advanced technological infrastructure. This allowed for the possibility of new kinds of trade characters. Trade characters not restricted by their two dimensional counterparts. Above you will see two computer generated trade characters created for Chex Choco Crunch. These CG trade characters can easily be reused within the Chex Choco brand.

Chex Choco 1

Some could argue that the use of 3-Dimensional trade characters is a sign of the dying of an artform--that a little part of the soul in these characters is lost. Others argue that a medium is just a medium--2D or 3D. I personally agree with the latter. After all, the above piece illustrates that trade characters are still being used in the traditional ways they always have been: smiling, giving a thumbs up, and pushing their product. The method of doing this irrelevant.

Chex Choco 2

Here, however, we see that CG characters are being used in new ways. Ways not attempted previously. Perhaps the artist intended this character to look excited. Yet, one reading could be that it is actually quite scared, perhaps putting its arms up for the police siren. It is easy to imagine it reacting to a small explosion.

Here is a side-by-side comparison of the Choco Chex character. The character on the right is traditional and conservative--giving the ubiquitous thumbs up. The character on the left looks either very excited, very scared, or both. It is a new expression in this artform. The character on the left represents a break from tradition. Perhaps even a new direction for cereal box art. Time will only tell what the future of cereal box art in Korea will hold. Hopefully, the future holds more unique and clever pieces to take the artform to new places.

Thanks for visiting the Sugary Cereal Characters gallery in Seoul. Please visit a gallery (i.e. super market) near you!