martes, 11 de marzo de 2008

Hutos - The Flying House

What do you think?Hutos - The Flying House is a new show made for preschoolers. It is made here in Korea and broadcast on KBS. This subway advertisement showcases the main characters. Do these characters strike you as very similar to another international hit show for preschoolers?Here's an abstraction of the main characters into basic shapes and colors. Don't they seem awfully familiar to you? Tell me what you think in the comments sections. I'll add more about Hutos to this post later.

UPDATE (March 15th, 2008): The similarities between Hutos and Teletubbies are not coincidental. Hutos is intended as the 'Korean Teletubbies'.The first obvious similarity is the character design. The characters are very similar colors as well as other design elements. The second similarity is in the structure of the show. It is undeniably like the Teletubbies. It is set in a beautiful nature reserve and they live in similar eco-friendly structures. The previews for this show even feature the characters posing in the same ways as Teletubbies and speaking baby talk as Teletubbies do. Although, in the actual show, a major difference is that the characters speak full sentences in Korean. And a further difference is that the show features music videos and animated segments (not beaming from their bellies).

Do you think that modeling Hutos so closely off of Teletubbies is a good idea? Here are some possible pros and cons:


Pros:


  1. Teletubbies is a proven international success, so Hutos need not reinvent the wheel.
  2. The similarities between the two shows helps audiences (parents) and global investors know exactly what to expect from this property.
  3. Teletubbies rip-off or not, at least a Korean television program is gaining international interest. And anyways, nothing is ever completely original and it's not EXACTLY like Teletubbies.

Cons:

  1. People may criticize Hutos as a blatant rip-off.
  2. Is there a need for a Korean Teletubbies? There already is Teletubbies, so why bother with Hutos?
  3. With all the financial backing for Hutos, the lack of originality is a missed opportunity for Korean talent to truly shine.

Hutos is a cute show that will likely have success on its own merits. The show looks beautiful. And, the heavy marketing can't hurt it either. However, will the Teletubbies similarities hurt or harm it? And what does Hutos reveal about the state of the Korean animation industry? Please share your thoughts.


Here are some links I found useful while researching this that you may too:

  1. Episode of Hutos (with advertisements)
  2. KOCCA: 'Hutos', KBS Young Kids Program, to develop a character manual

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